Our City = Joke

You can thump your chest all you want. The fact is when it comes to UC basketball it is settling nicely as the fourth best program in the state. AGAIN the desperation is clear. WHEN you win a game in the Big East tournament you will be taking a step in the right direction. WHEN you can put 10,000+ at 5/3 Arena the program will be taking a step in the right direction. WHEN you can advance to the postseason and win some games (CBI, NIT, NCAA) some momentum can be gained. WHEN the coach can have a press conference with fewer than one excuse the town may be coming back. WHEN the little catholic school across town has LESS television exposure than you, then maybe the UC basketball program could claim it's their city.

Until THEN it is your city because the institution bears the same name? Hardly. But I have beaten a dead horse. The reality is this: for them to even create a marketing campaign like this shows how far they have fallen. In terms of importance in this town UC basketball is at the back of the line. Reds, Bengals, UC Football, High School Football, and XU hoops are all out in front of Mick's merry band of ballers.

But hey, 'Born Ready' is here to take the city by storm. I can't wait for December 13th!